“Here’s how it works: you massage KOVR scalp concealing gel into your scalp, chill for 15 minutes, rinse, then boom! Your scalp looks darker, your hair looks thicker, and your confidence looks off the charts. Seven to ten days of coverage. Zero residue. Swim, sweat, schmooze, or side your sunnies on your head. No matter what you do, your hair will remain flawless”